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OMRON – Communication Plaza –

OVERVIEW

OMRON Corporation's experiential exhibition facility "Communication Plaza" reopened on January 20, 2023. Flapper3, together with partner companies, was responsible for the entire renovation of the facility's second floor (technology floor), from planning proposals to content production.

IMAGES

Experience facility renovated to coincide with announcement of long-term vision

OMRON's Communication Plaza is a tour facility consisting of a "History Floor" where visitors can learn about OMRON's history and philosophy that have been passed down for over 90 years, and a "Technology Floor" that introduces OMRON's technology, services, and business.

The theme of this renovation is "Shaping the Future 2030" (hereinafter SF2030), the long-term vision that the company announced in April 2022. SF2030 sets three social issues to be addressed: "Achieving carbon neutrality," "Realizing a digitalized society," and "Extending healthy lifespan." A variety of solutions to these social issues were exhibited in three booths, and the space was transformed into one where visitors could experience the latest automation technologies from each business division through demonstrations.

Learn about OMRON's solutions through immersive video and hands-on experience

Visitors who step onto the floor are greeted by three dimmable screens that spread out like a folding screen. This is the main theater, which uses immersive video to introduce the company's efforts to solve three social issues. In addition to producing the video, we were also in charge of the video design, which plays the video at the same time as the lights on the floor are turned off, and the development of the control software.

In the center of the floor is OMRON's table tennis robot "Forpheus," a symbol of their core technology. You can experience a table tennis rally against the robot. The speed and strength of the ball hit changes according to the level of the person participating, making this a booth where you can experience the company's sensing and control technology.

We also produced videos introducing OMRON's technologies, services, and businesses aimed at solving social issues, which can be seen at each booth. We created the videos with a deep understanding of SF2030, the SINIC theory proposed by the founder, and the company's wide range of business activities, with the intention of conveying the company's solutions to visitors in an easy-to-understand manner.

Going forward, flapper3 will continue to utilize the unique expertise it has built in video and spatial production, as well as its strong network of highly specialized partner companies, to demonstrate its creativity in understanding and realizing the ideas of its clients.

CREDIT

CLIENT

  • OMRON Corporation

AGENCY / PRODUCTION

INTERNAL

EXTERNAL

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